Allegra - Marketing • Print • Mail
311 Amber Street, Unit 2
Markham, ON L3R 3J7

905-475-5575 Phone Contact Us

Blog

Our Most-Requested Marketing Guides


By Allegra - Toronto North

Our Most-Requested Marketing Guides

Looking for proven ways to jump-start your marketing communications? Or do you just want to confirm that you’re on the right track? Stop by our Resources page, and check out a wealth of information that are simple downloads. And free! Here are a couple of our most-requested marketing guides: The Ultimate Direct Mail Marketing Guide…


Email Marketing 101: Spam Triggers and How to Avoid Them


By Allegra - Toronto North

Email Marketing 101: Spam Triggers and How to Avoid Them

Email marketing is an important component to a multi-channel marketing approach. However, the spam filter is a significant roadblock that can derail even the best email campaign, plaguing well-intended messages with low open and click-through rates. According to research by the Radicati Group, which provides quantitative and qualitative research on email, security, digital messaging and…


Marketing Your Mission: Advice for Today’s Nonprofit Marketers


By Allegra - Toronto North

Marketing Your Mission: Advice for Today’s Nonprofit Marketers

Marketers in the nonprofit sector wear many hats, often under strict budgetary constraints. From donor communications to fundraising and event planning, it’s crucial to maximize the reach of your organization’s limited marketing resources. To make the most of marketing efforts, nonprofits must adopt a cost-effective, multi-channel strategy attuned to the charitable giving habits of today’s…


Using Buyer Personas to Deliver Added Value


By Allegra - Toronto North

Using Buyer Personas to Deliver Added Value

As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one of today’s most fundamental aspects of marketing, last month Allegra hosted "Find Your X-Factor,"…


3 Habits of a Successful Small Business Marketer


By Allegra - Toronto North

3 Habits of a Successful Small Business Marketer

Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with…