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Markham, ON L3R 3J7

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Goodwill is Good for Business


By Allegra - Toronto North

Sponsorships, donations, pro bono services, discounts and volunteering. These are just a few of the ways through which small and mid-sized business owners can begin to build a profile as a good neighbor in the community. Your customers will love you for it, too. A recent Cone Communications study says nearly nine out of 10…


Direct Mail Gets Our Stamp of Approval


By Allegra - Toronto North

Direct Mail Gets Our Stamp of Approval

Direct mail is not only highly targetable but also readily personalized with names, images and messages. With special inks and textures, and enhancements like die-cuts and folds, the variety of shapes and sizes are all attention-getting . . . and drive interaction and impact. Here are six reasons why direct mail gets our stamp of…


Event Marketing Before, During and After


By Allegra - Toronto North

Event Marketing Before, During and After

Seasoned event marketers know the many advantages of participating in conferences or staging their own special events to reach their top goals: increase brand awareness, improve product knowledge through hands-on demonstrations and drive more sales. If that isn’t incentive enough for you to consider events as part of your marketing mix, add one more: competitive…


Direct Plus Digital: The Anatomy of a Landing Page


By Allegra - Toronto North

Direct Plus Digital: The Anatomy of a Landing Page

An effective online response mechanism is a must-have for every direct marketing campaign. According to the Direct Marketing Association, two out of five prefer to respond online to a direct mail offer. (Others may like to reply by mail or phone, so always provide options.) Enter the landing page which is quite literally, where your…


Four Tips for Winning with Whitepapers


By Allegra - Toronto North

Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises.